27 April 2021

Andrea Da Ponte joins the Made in Italy Pavilion

An ITA & Alibaba Group initiative

The Andrea Da Ponte distillery has been selected alongside 300 other companies to join the Made in Italy Pavilion: an e-commerce showcase created by the Alibaba Group to promote the presence of Italian companies in international markets, as part of an initiative by the Italian Trade & Investment Agency (ITA).

The Made in Italy Pavilion will serve as a permanent online exhibition and give a range of businesses the opportunity to display their products. It is expected to attract an incredible 26 million buyers in more than 190 different countries worldwide. In total, it is estimated that the B2B e-commerce market could be worth up to $12 trillion.

The Italian Trade & Investment Agency (ITA) is a government agency tasked with promoting Italian companies worldwide and aiding their international expansion. The Andrea Da Ponte distillery has supported and taken part in ITA initiatives for years because it is a highly export-oriented company, focusing mainly on Germany, France, Canada, Austria, Australia and Slovakia.